Fruit and vegetables, or any product not produce locally, but that are imported, inevitably cost a little more. But the price of fruit in Japan has truly hit record prices. A packet containing two mangoes was sold at 300.000 yen (corresponding to EUR 2,340). Even though it is actually a very fine variety, mango labelled “Taiyo noTamago” (egg of the Sun), minimum weight of 350 grams and carefully selected, were auctioned off, the first of the season at Miyazaki on Kyushu Island, and reached a record price for the second year in a row.
But there is also other fruit that has highly variable annual prices; for example, melons that were sold in 2008 (two pieces) for the sum of 2.5 million yen (current rate approximately 19,500 euros). Even strawberries, which this year seem to be considered a luxury fruit, were sold at about 390 Euros per piece. Fruit in Japan is considered a gift of great prestige and the Japanese do not pay heed to how much money they spend when giving gifts of that type. In the “Tokyo food show” even if you want to buy a type of fruit, but you don’t have enough money, you may want to mortgage your home and transactions may be carried out directly at the retail store.
Translation provided by Marina Stronati