We need to change the processes, not only the structures of the Vatican media, so as to be able to bring the Gospel to everyone, enhancing human resources and optimizing costs, “because every euro we spent needs to have an apostolic motivation”. These are the main passages from the speech held by Msgr. Dario Edoardo Vigano’, Prefect of the Secretariat for Communications, at the Vatican press office. He addressed the participants of the tenth Communicators’ Seminar (over 400 people from 40 countries) promoted by the Faculty of Church communications of the Pontifical University of the Holy Cross.
The Prefect pointed out that the fundamental criterion of the Vatican media reform is the “apostolic criterion.” In order to be effective, this reform must involve not only the structures, but also the “communication processes,” – Vigano’ said, focusing on the topic “The Church and the new challenges of the Communication.” For the Prefect of the Secretariat for Communication, the key criterion, the key word to understand the ongoing reformation of the Vatican media, is “the apostolic criterion ‘from which all others follow. The objective is therefore to ensure that the Gospel and the Magisterium of the Pope reaches people’s hearts, everyone’s. “This apostolic criterion – he went on – needs to take such a shape as not to replace the communication of local churches and support the neediest ecclesial communities.”
After explaining the reform’s “timeline”, which sees this year the involvement of the Vatican Radio and CTV, Vigano’ reiterated that the Vatican media reform is not only a “semantic change”, a make-up or a simple combination or coordination of structures. It is, instead, a “rethinking” of the Vatican’s communications, so as to make them more effective and efficient especially at a time when, with the development of digital media, we need greater convergence and interactivity. In particular, he added, we need to rethink our production processes on all levels in order to find a “new communication flow.” A new communication system that will be updated also in terms of technology, without forgetting the neediest situations, also in the field of communications.
The prefect of the Congregation for Communications has warned that we must overcome self-comforting rhetoric and “open the windows” to see if we really answer the questions of our interlocutors, avoiding the temptation of gazing at our own navel. Therefore, he said, we should make the best of our human resources through some strong points such as training, reorganization, team building, participation, and sharing. Vigano’ believes that a crucial element in this process is the “team”, to overcome the evils of individualism and lack of coordination.