THE PONTIFF IS GOING TO JOIN INSTAGRAM ON MARCH 19 ''Franciscus'' is the name chosen for his account; he is expected to be followed by millions of people, like on Twitter

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Pope Francis is growing more and more social and in step with the times. After his success on Twitter, the catechesis on Telegram, and Youtube posts, next Sunday Bergoglio will appear on Instagram, the social network that allows users to take pictures, apply filters, and share their works on a number of other social networks (such as Facebook, Foursquare, Tumblr , Flickr, and Posterous). Instagram’s main feature is a square photo format with the addition of a thick white margin where to write, at the top and bottom of the image (a feature that reminds on the old Polaroid paper format). The pope chose the name “Franciscus” to set out on his journey in pictures on the platform developed by Kevin Systrom and Mike Krieger in 2010. The announcement came from the Vatican Prefect of Communications, Monsignor Dario Viganò.Pope Francis is growing more and more social and in step with the times. After his success on Twitter, the catechesis on Telegram, and Youtube posts, next Sunday Bergoglio will appear on Instagram, the social network that allows users to take pictures, apply filters, and share their works on a number of other social networks (such as Facebook, Foursquare, Tumblr , Flickr, and Posterous). Instagram’s main feature is a square photo format with the addition of a thick white margin where to write, at the top and bottom of the image (a feature that reminds on the old Polaroid paper format). The pope chose the name “Franciscus” to set out on his journey in pictures on the platform developed by Kevin Systrom and Mike Krieger in 2010. The announcement came from the Vatican Prefect of Communications, Monsignor Dario Viganò.

The choice of the date is important: March 19th is the Feast of St. Joseph, a saint who is very dear to Pope Francis. He even keeps a small statue of the saint in his apartment at St. Martha’s House. But above all, it is the third anniversary of the first Mass of Francis’ pontificate – a ceremony that was called ‘enthronement’ back in times – and which was celebrated on March 19, 2013. Despite the fact that Bergoglio is not particularly familiar with the most modern communication tools – many of you might remember the puzzled look on his face when he received a tablet as a gift during his first audience in the Vatican, an object which was auctioned off for charity later on -, but he knows perfectly the importance of knowing how to communicate on social networks, especially if one want to reach younger people. The tool the Pontiff has used the most so far is Twitter, where a Pope’s message is posted on a daily basis. His account on Twitter is followed by millions of people and their number keeps growing month after month. Probably, he is going to have the same success on Instagram.

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