PODCASTS AND SOCIAL MEDIA, PANDORA AND DEEZER CHALLENGE SPOTIFY These two platforms are offering more to their members. Within a few days Apple should enter the streaming world

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Streaming platforms’ revolution. Pandora and Deezer challenge Spotify, which is also increasing its offers to its members and has become a source of news. Pandora bought Next Big Sound, which is specialized in monitoring the net and social media to discern popularity of songs. Although it is only available in the USA, Australia and New Zealand, Pandora has 80 million active users (Spotify only has 60 million) and it wants to contribute to music industry.

Meanwhile, MixRadio – first it was a service of Nokia, then Microsoft and recently it was bought by the Japanese Line – is now launching an app in iOS and Google Android. Until now, it was available only on Microsoft Lumia (which used to be Nokia).

Deezer, another great option in this field, added more songs to his catalogue and it added podcasts of more than 20k radiobroadcasts. The new update is only available in France, UK and Sweden, but it will spread within this year. This new feature was made possible thanks to Stitcher – podcast and radio app – that was bought by Spotify last October. All these news reflect a field in ferment. During the last days, Rdio announced some news: a $4 subscription – saving $10 compared to others subscription fees – and it let users download 25 songs a day and listen to them offline.

All these updated were launched a few days before Apple entered the streaming world. According to some indiscretions, it should be launched during the Apple Worldwide Developers Conference (WWDC) on June 8th. Rumors say Apple Music will have a “social” platform dedicated to artists.

Translation provided by Mary Ann D’Costa

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