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Ninety-sixty-ninety, possibly woman with high- cheekbones and canoe-shaped lips, this is the prototype proposed by society that is encouraging teenagers of the third millennium beyond the cult of the image, becoming more and more a real dictatorship “of appearance.” The ultimate test is an incredibly risky ritual that is catching onto teenagers on social networks and is called “Kylie Jenner Challenge”.

As the name suggests, the aim is to imitate the 17 year old Kylie Jenner, stepsister of American reality show star Kim Kardashian, who for some time has ‘fleshy’ lips which she certainly did not get from mother nature. Either to pull her leg, but many girls (but some boys too) have begun imitating the gesture by obtaining a “plastic-surgery” effect using glass or plastic bottles and sucking the air up ill the lips become swollen and red.

The phenomenon has spread very quickly in the United States but also in Europe, causing not only a questionable aesthetic result but also terrible bruises around the mouth. The greatest danger, according to doctors, is that doing so may cut your lips.In the last month also in Italy the hashtag #kyliejennerchallenge received hundreds of comments and many photos of teenagers struggling with the last madness wildly on social.

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